Case study · Accounting · Saskatchewan
We rebranded a Saskatchewan accounting firm from the name up — and gave it a personality you'd actually want to do your taxes with.
When Scott Schuler came to us, he had an unusual request for an accountant: make us the opposite of every accounting firm out there. No navy-and-grey, no stock photos of handshakes, no jargon. Something friendly. Inviting. A little bit fun.
For an industry that practically invents ways to be forgettable, that's a tall order — and exactly the kind we like.
"Schuler & Pearce Accounting" was fine. Forgettable, like every other firm. So we changed it — name and all.
Scot-free: free from obligation, free from worry, free from the dread most people feel about their books. A running man for a logo, because that's exactly how it feels to finally be free of it.
"Bookkeeping and accounting that isn't just stress-free. It's Scottfree."The line the whole brand hangs on
From the name out, we built the whole identity — a voice that's easy-going and warm without losing the credibility an accountant needs, and a palette that breaks every accounting-firm rule in the book.
A front-facing website that finally sounds like them — and behind it, a client portal where Scottfree's clients register, upload, and talk to their accountant in one place.
The brand made them approachable. The tools made them easy to actually work with.
The best sign a brand is working? The client who keeps coming back. We're Scottfree's agency of record — and right now, we're building them their next site.
That's the goal with everyone: not a project we ship and leave, but a partnership that keeps running.
